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Content Camp

Creating Content For Your Website Is Much More Than Writing

I just completed a three day workshop called Content Camp. This event was geared toward all types of business owners and agencies, and was jam-packed with informative and well-organized lessons and worksheets. Content Camp was created and run by Jennifer Bourn, a successful agency owner, marketer and blogger. About 60 guests were greeted warmly with a 212 page workbook! The workshop began with a thorough dive into branding and marketing messaging. A marketer myself, this exercise was surprisingly helpful. I had recently conducted a marketing review as part of my agency’s recent specialization in websites for small schools and other education-focused organizations. It was helpful to see Jennfer’s brand messaging worksheets and confirm to myself my business focus and elevator pitch. The sessions were thoughtfully organized to progress over three days from marketing message, story telling and content strategy, to content planning and keyword research, and then marketing with sessions on Facebook advertising, video editing for social media and repurposing content. Each day was jam-packed with information and time for applying lessons to worksheets. An added bonus was the thoughtful attention to the lunches provided. I really appreciated healthy salads, vegetables and meat skewers. DAY ONE Brand Messaging Content Camp…

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It's About Time: One of the Hardest Things about Being a Freelancer

Of all the challenges of being a freelance WordPress website “Implementor” … bookkeeping, invoicing, legal stuff, dealing with difficult clients, finding time to read blogs and keep up with new things, learn code, maintain or repair websites … the one thing I struggle with the most is tracking my time. Even though I bid many of my projects on a flat fee basis, I still do project work. Even on flat fee jobs where time is not directly billable, it is important to keep track of time to get an idea of how long tasks/projects take to be sure that I am not underestimating (or overestimating) the amount of time it takes to complete a job. If you’re like me, tracking time is not something that comes naturally. I recall a former boss, when I worked for an advertising agency, telling me, “if you think about the project in the shower or as you are falling asleep at night, that is billable time.”  My approach is more like, “this will be a very quick task so it’s not worth tracking/billing the time” … and two hours later, I have gotten lost in the project and never turned on a timer and…

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What I Learned from 30 Days of Blogging

Last month I set a challenge to blog for 30 days, to establish a habit of blogging, increase my knowledge base and followers. While I missed a couple of days here and there, and was grateful for some awesome guest bloggers to give me a break, I feel pretty satisfied with the content I created. I aimed for a range of topics, from general business/entrepreneurship, to website design and development, to social media and marketing. Here are the top things I learned and results from my 30 Day Blogging Challenge: Tools are a Key CoSchedule was a key to my process. I signed up and paid for a year, so I was invested in using this tool to schedule my blog posts, create drafts, and seamlessly integrate my content into my social media feeds. I loved the ability to drag and drop blog topics on a calendar, which works with my preference for a calendar/visual view of a schedule. CoShcedule lets you draft posts in your WordPress site directly from the CoSchedule Dashboard and store them in a “Drafts” folder, whereyouI can drag them onto the calendar when you want to use them. It also integrates Evernote, which I don’t…

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